Light Duty Electric Vehicle Forecast: 74,000+ by 2024

Electric Vehicle Forecast

 

A new research report estimates that Canada will have between 74,000 and 91,000 light duty (LD) plug-in electric vehicles (PEVs) on the road by 2024. In the U.S., between 860,000 and 1.2 million.

According to the Navigant Research report, Electric Vehicle Geographic Forecasts, North America is the strongest market so far for light duty (LD) plug-in electric vehicles (PEVs), with more than 133,000 sold in 2014. The report provides plug-in electric vehicle sales forecasts for North America by state/province, metropolitan area, city, and selected utility service territory.

Currently, PEV sales are concentrated in California, where the vehicles already account for over 3% of the state’s total LD vehicle market. State incentives,alongside the mandates of the California Zero Emission Vehicle (ZEV) Program, will likely continue to push PEV penetrations in the state to between 15% and 22% by 2024. Other ZEV Program participating states are expected to see similar growth. Outside of the ZEV states, PEV sales will grow most quickly in jurisdictions with large vehicle markets, high PEV incentives, well-developed infrastructure, and a high PEV index.

This Navigant Research report provides data and forecasts for LD PEV sales in North America, including U.S. states, metropolitan statistical areas (MSAs), and utility service territories and Canadian provinces and cities. The study estimates the number of vehicles that will be in use in specific geographic locations and assesses the potential impacts of anticipated PEV penetration in the most active PEV markets. Market forecasts for LD PEV sales and vehicles in use, segmented by scenario and geographic area, extend through 2024. The study also provides analysis of Navigant Research’s EV Consumer Survey, which was used to develop the PEV demographic profile.

Key questions addressed:

• Which states, provinces, and cities in North America are most likely to have the largest penetration of plug-in electric vehicles (PEVs)?

• Which metropolitan statistical areas (MSAs) and cities have demographic profiles that match the typical PEV owner demographics in the U.S. and Canada?

• What is the projected size of the North American PEV market over the next 10 years and where will sales grow the fastest?

• How many vehicles will electric utilities have to prepare for in the future?

• What are the vehicle style preferences of PEV prospects?

• What are the anticipated vehicle purchase costs of PEV prospects?

Find out more: https://www.navigantresearch.com/research/electric-vehicle-geographic-forecasts.

 

Related Articles


Latest Articles

  • What 2025 Revealed About Canada’s Electrical Industry

    What 2025 Revealed About Canada’s Electrical Industry

    December 16, 2025 By Carol McGlogan, President & CEO, Electro-Federation Canada The past year required Canada’s electrical industry to adapt to a rapidly changing environment. In 2025, businesses across the value chain navigated shifting trade conditions, evolving policy landscapes, and growing expectations tied to electrification and infrastructure expansion. Trade uncertainty introduced new complexity. Organizations reassessed… Read More…

  • Considerations for EV Charging Installation and Site Preparation

    Considerations for EV Charging Installation and Site Preparation

    December 15, 2025 By Blake Marchand As part of our recent discussion with LEDVANCE EVSE Product Manager, Erich Bockley, he emphasized the importance of site preparation Site preparation can be the most complicated part of the project, Bockley emphasized, a lot needs to be considered before the installation work begins. Many public charging applications will… Read More…

  • Ontario’s Multi-Family Component Leads Residential Sector Increases in October Building Permits

    Ontario’s Multi-Family Component Leads Residential Sector Increases in October Building Permits

    December 15, 2025 In October, the total value of building permits issued in Canada rose $1.8 billion (+14.9%) to $13.8 billion. The increase in construction intentions was led by the residential sector (+$1.1 billion). An increase was also observed in the non-residential sector (+$702.8 million). On a constant dollar basis (2023=100), the total value of building permits issued in… Read More…

  • Residential Investment in Building Construction Declines in September

    Residential Investment in Building Construction Declines in September

    December 15, 2025 Overall, investment in building construction decreased 1.1% to $22.4 billion in September. Investment in the residential sector declined 1.7%, while that in the non-residential sector was virtually unchanged. Year over year, investment in building construction grew 6.0% in September. On a constant dollar basis (2023=100), the total value of investment in building construction in September decreased 1.4%… Read More…


Changing Scene