How to Create More Consistent Service

Jeff Mowatt

 

Apr 2, 2018

By Jeff Mowatt

Ignore this tip if you manage a multibillion dollar brand like Apple, Coke, or McDonalds. Those companies are so established that customers have an emotional attachment to the brand name itself.

If on the other hand you manage a smaller organization, then chances are your customers have little attachment to your company name. Instead, they associate your brand with individual employees with whom they interact. That means you can spend money on marketing, product development, facilities, distribution, etc., but if your customer interacts with just one employee who is having a bad day, or who isn’t fully trained on how to interact with stressed or rushed customers, then your entire brand (and all those other investments) takes the hit.

The only way to ensure all employees deliver consistent high quality service is through proper training. That’s a major challenge for companies who have high turnover or seasonal staffing issues. That’s why it makes sense to work with a training provider who offers the option of supplying a videographer to film the training to use as an orientation for future new hires. Bottom line – consistent service doesn’t happen by accident. If service isn’t consistent, don’t blame employees. Blame the manager who allocates resources to other corporate priorities while neglecting training.

This article is based on the bestselling book, Influence with Ease by Hall of Fame motivational speaker, Jeff Mowatt. To obtain your own copy of his book or to inquire about engaging Jeff for your team, visit www.jeffmowatt.com.

 

Related Articles


Latest Articles


Changing Scene

  • Mario Mongrain of  Delta Transformers appointed EFC Chair of the Dry-Type Transformer Section

    Mario Mongrain of Delta Transformers appointed EFC Chair of the Dry-Type Transformer Section

    February 3, 2025 Delta Transformers is pleased to announce the appointment of Mario Mongrain, National Sales Manager, as Chair of the Dry-Type Transformers Section of Electro-Federation Canada (EFC). This Section represents manufacturers of dry-type transformers that are voltage changing or isolation devices, which are air-cooled rather than liquid cooled. As part of his role, Mario Mongrain will be focusing on: “I… Read More…

  • CES Announces New Location for Dartmouth Branch

    CES Announces New Location for Dartmouth Branch

    February 2, 2025 City Electric Supply has announced the grand opening of the new location for their Dartmouth, Nova Scotia branch to better serve the community. New location: 10 Morris Dr. Unit 34, Dartmouth, NS B3B 1KB You can join them on February 5th to help celebrate. Read More…

  • Canada Tests a New Prototype Building that was Constructed in Eight Days

    Canada Tests a New Prototype Building that was Constructed in Eight Days

    February 2, 2025 The Minister of Transport and Internal Trade, the Honourable Anita Anand, announced the successful construction of a new prototype building at the drones and robotics test field on the grounds of the former Killaloe Airport. The small, 380 square foot building was built in only eight days, which can be seen in… Read More…

  • Electrozad Announces Wheatland and Northwinds as their GPS Supplier of the Year 2024

    Electrozad Announces Wheatland and Northwinds as their GPS Supplier of the Year 2024

    February 2, 2025 Electrozad is proud to recognize Wheatland and Northwinds as the GPS Supplier of the Year for 2024. Wheatland’s exceptional support and high-quality product offerings have been instrumental in driving growth and securing significant project wins across Electrozad’s markets. One of the highlights of this year was Wheatland’s pivotal role in securing major… Read More…