Electri-fyi: Exploring Electrification Trends and Opportunities in Canada

Research

June 19, 2019

The Canadian electrical industry is facing a period of dynamic change that is creating a multitude of business challenges and opportunities. Complex and interconnected trends in the economic, technological, social, regulatory and environmental spheres are re-shaping how energy is generated, distributed, sold and used — ushering in an exciting new era of electrification. 

This transformation provides opportunities throughout the electrical industry on both the demand and supply side of the equation: from electrified transportation and energy-efficient products, to a more sustainable, reliable and socially conscious energy infrastructure. 

Electrification defined 

Electrification has been making headlines recently and is a topic of much discussion among electricity producers, manufacturers, suppliers, regulators and analysts. Energy market shifts, evolving consumer expectations, policy changes and greenhouse gas (GHG) emission reduction targets are among the key factors driving greater interest in electricity as a power source. 

Any meaningful analysis of electrification and its implications begins with a working definition of the term: Electrification is the process of converting a machine or system to operate using electricity, when it previously used another form of energy, e.g. propane, oil, gas or kinetic.

The transition to electricity offers increased supply grid flexibility and efficiency and is set to revolutionize how energy is used for urban planning, rural development and industrialization. The potential for efficient electrification is significant. Although our nation’s electricity is largely emissions free, only 20% of our energy use comes from electricity. This offers tremendous opportunity for the electrification of end-use applications in residential, commercial, industrial and transportation sectors.

Electrification summit 

As part of its continuing mandate to advance Canada’s electrical industry, Electro-Federation Canada (EFC) partnered with the Canadian Electricity Association (CEA) in February 2019 to present the Electri-fyi Summit. Held at the Plug’n Drive Electric Vehicle Discovery Centre in Toronto, the full day event brought experts together to explore various facets of electrification. 

Experts from Natural Resources Canada (NRCan), the Independent Electricity System Operator (IESO), Plug’n Drive, Ontario Power Generation (OPG) and ABB Canada presented a range of trends driving the electrification movement, as well as implications for companies that generate and deliver energy — and those who manufacture, distribute, market and sell electrical products that support the widespread distribution and use of power in our society. Summit attendees also had an opportunity to broaden their scope and understanding of electrification, by reviewing four possible future scenarios and exploring associated market demands, regulatory implications and early signposts.

EFC’s whitepaper, Electri-fyi: Exploring Electrification Trends and Opportunities in Canada, builds on discussions from the Electri-fyi Summit, summarizing the event’s key insights, along with additional research to provide an overview of the following aspects of electrification:

• its definition, dimensions and drivers
• energy landscape in Canada and abroad
• its impact on transportation (special focus), residential, commercial and industrial sectors
• business opportunities for electrical industry companies

The main objective of this whitepaper is to provoke reflection on what electrification means for your business: how it will affect your operation; the product and service opportunities that may arise; and how to adapt to stay competitive.

Download the white paper here.

Related Articles


Latest Articles

  • Hazardous Environment vs. Intrinsically Safe Sensors: Understanding the Differences

    Hazardous Environment vs. Intrinsically Safe Sensors: Understanding the Differences

    May 5, 2025 Sensors designed for industrial applications often face harsh conditions, including extreme temperatures, high humidity, exposure to chemicals, and the presence of combustible gases or dust. Two common classifications for sensors used in such environments are hazardous environment sensors and intrinsically safe sensors. While they share some overlap, they serve different purposes and… Read More…

  • The Wild and Wonderful of Thermal by FLIR – How Thermal Imaging is Augmenting More Than Just Cameras

    The Wild and Wonderful of Thermal by FLIR – How Thermal Imaging is Augmenting More Than Just Cameras

    May 5, 2025 By Krystie Johnston Teledyne FLIR OEM launched their Thermal by FLIR about six years ago, to expand support for original equipment manufacturers (OEMs) who integrate FLIR thermal camera technology into their products. Since then, these collaborations have taken thermal into completely new spaces. Mike Walters, Vice President of Emerging Product Management at FLIR… Read More…

  • Ontario Leads Residential Sector Increase in February Construction Investment

    Ontario Leads Residential Sector Increase in February Construction Investment

    May 5, 2025 Overall, investment in building construction rose 1.5% (+$331.7 million) to $22.4 billion in February, with gains being recorded across all components. The residential sector increased 1.8% to $15.7 billion, while the non-residential sector was up 0.8% to $6.8 billion. Year over year, investment in building construction grew 8.9% in February. On a constant dollar basis (2017=100), investment in building construction… Read More…

  • MCEE 2025 Marks Big Return to the Palais des congrès

    MCEE 2025 Marks Big Return to the Palais des congrès

    May 4, 2025 By Electro-Federation Canada Canada’s largest Mechanical, Plumbing, Hydronics, HVAC, Electrical and Lighting Expo did not disappoint. On April 24-25, more than 6,000 attendees flocked to the Palais des congrès in the heart of Montreal to attend the Mechanical, Conditioning, Electrical, and Equipment (MCEE) trade show to see the latest products, learn about… Read More…


Changing Scene

  • City Electric Supply Bids Farewell to Vickey Mackay and Brian Doucette

    City Electric Supply Bids Farewell to Vickey Mackay and Brian Doucette

    May 5, 2025 After decades of leadership, City Electric Supply bid a warm farewell to two incredible branch managers in their Ottawa District — Vicky Mackay (Ottawa Central & Kemptville) and Brian Doucette (Pembroke). “Their dedication, leadership, and lasting impact will be felt for years to come,” said City Electric Supply on LinkedIn. City Electric Supply are also introducing… Read More…

  • 2025 Skills Ontario Competition & Career Exploration Showcase Highlights the Future Skilled Trade and Technology Workforce

    2025 Skills Ontario Competition & Career Exploration Showcase Highlights the Future Skilled Trade and Technology Workforce

    May 5, 2025 Canada’s largest skilled trades and technology conference, the Skills Ontario Competition, is back at the Toronto Congress Centre May 5th – May 6th. Ian Howcroft, CEO of Skills Ontario, said Skills Ontario is changing lives and inspiring leaders through skilled trades and technologies through events like the Skills Ontario Competition. “We look forward… Read More…

  • Manitoba Government Honours Highest Achieving New Journeypersons

    Manitoba Government Honours Highest Achieving New Journeypersons

    May 4, 2025 The Manitoba government is proud to acknowledge the outstanding work and commitment of newly certified journeypersons, as well as recognize employers and their contributions to Manitoba’s skilled trades, Business, Mining, Trade and Job Creation Minister Jamie Moses announced last night at the Legislative Building during the 33rd annual Apprenticeship Highest Achievement Awards… Read More…

  • Acuity Acquires Sports Lighting Startup M3 Innovation

    Acuity Acquires Sports Lighting Startup M3 Innovation

    May 4, 2025  Acuity Inc. has acquired the business assets of M3 Innovation, LLC, a sports lighting startup that uses innovative technology to lower the overall cost of the installation and operation of sports lighting solutions.   The acquisition has already closed, and the solution is now part of the Acuity Brands Lighting (ABL) business portfolio. M3 Innovation’s products and innovative technology will be available through Acuity’s independent sales network as part of their Lithonia Lighting® brand and through direct sales and utility channels as part of their Holophane® brand.   “We are excited to welcome M3 Innovation to ABL. The founders are thought… Read More…