Revitalizing an Art Deco Building Through Illumination

Art Deco Building Project

July 8, 2019

Located at one of the busiest retail intersections in Montreal’s downtown core, 1411 Crescent is a beautiful art deco structure built in 1934. Four floors of offices sit above retail space on the northeast corner of Ste-Catherine Street. BTB Real Estate Investment Trust purchased the building in 2018 and with its own team growing, chose to move its company headquarters to the new space. They appreciated the charm of the building, and its ideal location in the Golden Square Mile.

To signify this important move, BTB REIT sought to enhance the building’s façade to make it more impactful on this vital city block. At the time of purchase, none of the exterior lighting was functioning, so the building was essentially unremarkable at night. BTB REIT wanted to use lighting to highlight this architectural gem and approached the lighting experts at Concept Illumination to propose a solution.

All parties agreed the best option would involve uplighting the facade columns, but the challenge was creating a consistent look because the columns themselves have two different widths. Concept Illumination recommended the installation of architectural linear LED graze fixtures; for the narrower 3 ft columns, a 1 ft linear graze, and for the wider 6 ft columns, a 4 ft linear graze. Both luminaire sizes provide one foot of give on each side of the light beam. The result is an even, single band of light shooting up each column, delivering a uniform look to the building and ensuring there is no residual glare on the neighbouring windows.

In terms of colour, Concept Illumination selected a 3000K static white for the project.  It was important to use a warmer light on the older building to enhance its art deco features, without overpowering them.

Selecting the right beam angle was also instrumental in the success of the final lighting design: each linear LED luminaire has a 9° x 9° beam.

Daniel Herz, who headed up the project for Concept Illumination, explained: “The tight 9° band of light (side to side) ensures there is no light spilling out on the nearby windows. And a similar 9° band (front to back) means the light is projected higher up the building.”

The new lighting successfully highlights the unique architectural elements at the top of each column. Herz said they were equally pleased with the resulting effect near the LED fixtures themselves. The lighting catches and enhances the carved features at the base of each building column, and also lights up the banners that are affixed at the first floor office level.

Installation was completed in two phases over the course of two days. Phase I involved the removal of the thirty existing halogen fixtures and the installation of the twenty new LED luminaires. Phase II saw the completion of the wiring.

Herz said the final effect is striking. “No matter at what angle you approach the building, it really stands out in its elegance. By working with the existing dimensions and architectural elements, we have been able to deliver a result that honours the historical significance of the structure.”

“We are really proud of the new lighting,” said David Barbarush, Property Manager for BTB REIT. “The building is illuminated in a very charming way; it looks quite warm and natural.”

Barbarush noted that they have had great feedback from employees as well as other building tenants and clientele. “Our president, Michel Léonard, is also extremely happy with the final product.  It’s great for the image of our company.”

Source

Related Articles


Latest Articles


Changing Scene

  • Mario Mongrain of  Delta Transformers appointed EFC Chair of the Dry-Type Transformer Section

    Mario Mongrain of Delta Transformers appointed EFC Chair of the Dry-Type Transformer Section

    February 3, 2025 Delta Transformers is pleased to announce the appointment of Mario Mongrain, National Sales Manager, as Chair of the Dry-Type Transformers Section of Electro-Federation Canada (EFC). This Section represents manufacturers of dry-type transformers that are voltage changing or isolation devices, which are air-cooled rather than liquid cooled. As part of his role, Mario Mongrain will be focusing on: “I… Read More…

  • CES Announces New Location for Dartmouth Branch

    CES Announces New Location for Dartmouth Branch

    February 2, 2025 City Electric Supply has announced the grand opening of the new location for their Dartmouth, Nova Scotia branch to better serve the community. New location: 10 Morris Dr. Unit 34, Dartmouth, NS B3B 1KB You can join them on February 5th to help celebrate. Read More…

  • Canada Tests a New Prototype Building that was Constructed in Eight Days

    Canada Tests a New Prototype Building that was Constructed in Eight Days

    February 2, 2025 The Minister of Transport and Internal Trade, the Honourable Anita Anand, announced the successful construction of a new prototype building at the drones and robotics test field on the grounds of the former Killaloe Airport. The small, 380 square foot building was built in only eight days, which can be seen in… Read More…

  • Electrozad Announces Wheatland and Northwinds as their GPS Supplier of the Year 2024

    Electrozad Announces Wheatland and Northwinds as their GPS Supplier of the Year 2024

    February 2, 2025 Electrozad is proud to recognize Wheatland and Northwinds as the GPS Supplier of the Year for 2024. Wheatland’s exceptional support and high-quality product offerings have been instrumental in driving growth and securing significant project wins across Electrozad’s markets. One of the highlights of this year was Wheatland’s pivotal role in securing major… Read More…