AD Spotlight: Electrimat — An Independent Quebec-Owned Company

January 21, 2021

Electrimat is a major marketer of wholesale electrical equipment, heating and lighting. The company is headquartered in Brossard (Quebec) and has four branches on the Great Montreal area . Electrimat’s expert staff serves the industrial, commercial, institutional, residential, and public sectors with tailor-made solutions to suit their needs. Electrimat commits to source their customers through its rewards programs, the products they need regardless of whether they are available or not on the Electrimat Récompenses website (www.ElectrimatRecompenses.com).

An independent Quebec company for 40 years, Electrimat recently celebrated Christian Grenier and Mathieu Legris 10 years of ownerhip. “The year 2020 should have marked the celebrations of the 40th anniversary of the company, but it will now be remembered by all as the year when managers and employees showed determination, solidarity and courage to enable them to get through this unprecedented global crisis,” declared Mathieu Legris at a recent event to announce a new logo that memorializes three milestones in the company’s history:

• The 40th anniversary of Electrimat founded in 1980
• The 10th anniversary of the acquisition of the business by the current owners
• The promotion of Electrimat as an independent SME 100% Quebec-owned

For the owners of Electrimat, their association with AD went without saying. “As a member of the largest electrical supply buying and marketing group, we can offer the best of both worlds to our customers: the flexibility of an independent business and very competitive prices,” said Christian Grenier. He goes on to tell us, “We are a former member of IED. We were very happy with the merger with AD because we had a significant critical mass of independent wholesalers in Canada and AD has recognized expertise in all sales and marketing aspects of a distributor. The exchange between members on best business practices is very important to us.”

For Electrimat, AD offers flexibility in managing the company, enabling it to make decisions quickly, manage their inventory and branches independently, and access competitive prices thanks to the group’s purchasing power. Grenier also highlights other important benefits that their clients derive from belonging to AD. “We couldn’t have provided our customers with a rewards program without our association with AD. It is a very flexible program that meets our specific needs. We can even promote it with our own branding (www.ElectrimatRecompenses.com). Customers can use their points however they want, such as purchasing products or giving gifts to their customers or employees. We have noticed peak periods in point usage, such as the holiday season.”

In addition, Grenier wished to highlight the expertise of the workers at Electrimat Récompenses. He says he can always count on them to find a tailor made solution for their customers’ needs if the product is not already present on the Electrimat Récompenses website (www.ElectrimatRecompenses.com) This is an invaluable service to them and to their clients.