A new brand campaign for Schneider Electric in North America will showcase the business and societal value of sustainability and efficiency by building on the company’s newly launched global brand strategy, Life Is On.

Through Life Is On, Schneider Electric will put the spotlight on the company’s customers, showcasing their ability to make an impact on their organizations, communities and society. It will highlight new technologies that enable distributed and connected energy that will redefine the way we live. 

The Life Is On strategy builds on four brand attributes that characterize Schneider Electric:

•    Connectivity —Schneider Electric creates the interconnection of IT and OT (Operational Technology) to produce actionable information for better business results.
•    Sustainability— Schneider Electric helps sustain customer resources, reduce CO2 emissions, and better manage and ensure more livable environments.
•    Efficiency— Schneider Electric helps customers achieve better energy and process efficiency in their cities, businesses, plants, buildings and homes, with solutions that are simpler to use.
•    Reliability and safety— Schneider Electric builds and delivers safe, reliable products and solutions, from the simplest of switches to complex operational ecosystems.

The North American marketing and branding campaign will showcase customer and technology stories through viral videos, print and online advertising, email, corporate website, and event marketing and other out-of-home placements designed to help customers rethink the value of sustainability and efficiency.

Find out more:http://www.schneider-electric.com/b2b/en/campaign/life-is-on/life-is-on.jsp.