iDevices Discusses Background of Instinct Smart Light Switch at Alexa Live Event

EIN iDevices 400

July 23, 2020

The groundbreaking development process behind Instinct, iDevices’ smart light switch with Alexa built-in, was highlighted during Amazon’s virtual developer community event Alexa Live, on July 22. The video of the event is available on-demand.

iDevices, the smart home division of Hubbell Incorporated, launched Instinct — both a Wi-Fi light switch and Alexa built-in device — in August 2019. Instinct was the first product on the market to utilize Alexa Voice Service Integration for AWS IoT Core, a feature of AWS IoT Core designed to allow more device makers to integrate Alexa voice control by offloading memory intensive tasks from physical devices to the cloud.  

During Alexa Live, a video featuring iDevices VP of Engineering Shawn Monteith discussed why the iDevices development team transitioned from a memory-intensive processor to the AWS solution.  

“In January (2019), we transitioned from a Linux-based system to this much lighter weight processor,” Monteith says in the video. “We went from a typical design cycle of about 12 to 18 months, down to 4 months. That was really what sold it for me — time to market.” 

Monteith also explained how Instinct “is more than just a light switch,” bringing technology previously only available in standalone plug-in devices to the gangbox for a cleaner, clutter-free voice and music experience.   

“If you think about the innovation in the gangbox, the light switches and outlets, there really hasn’t been anything,” he says. “In the last 3 or 4 years, yes you can control it with an app; now you can control it with voice, and what we’re really trying to do is just extend that technology and bring some innovation to it.” 

Alexa Live is a free educational event for skill builders, device makers, and business leaders. iDevices was featured during the session titled “Build Your First Alexa Built-in Device.” 

Go HERE to view the videos from the event on-demand

Related Articles


Latest Articles

  • Guide to the Canadian Electrical Code, Part 1[i], 26th Edition– A Road Map: Section 56

    Guide to the Canadian Electrical Code, Part 1[i], 26th Edition– A Road Map: Section 56

    February 6, 2026 By William (Bill) Burr The Code is a comprehensive document. Sometimes it can seem quite daunting to quickly find the information you need. This series of articles provides a guide to help users find their way through this critical document. This is not intended to replace the notes in Appendix B or Read More…

  • 3D Printing: Inside Lighting’s Next Revolution

    February 5, 2026 While 3D printing in mass production was once a dream, advancements in the technology have moved it more into the mainstream. The technique, which is also referred to as additive manufacturing, has rapidly evolved from a niche prototyping tool into a transformative production method for many sectors, including the lighting industry. As Read More…

  • Microgrids & Power Quality: Designing Resilient, Clean Facility Power

    Microgrids & Power Quality: Designing Resilient, Clean Facility Power

    February 5, 2026 In an era of extreme weather, aging infrastructure, and ever‑rising energy demands, many facility managers are rethinking their relationship with the grid. Microgrids offer a way to take control and operate autonomously when necessary. A microgrid is more than just backup, when designed properly, it becomes a platform for resiliency, efficiency, and Read More…

  • ITC 101: Understanding NEMA Ratings for Electrical Enclosures

    ITC 101: Understanding NEMA Ratings for Electrical Enclosures

    February 5, 2026 Understanding NEMA Ratings for Electrical Enclosures NEMA Ratings are an essential classification system used across North America to define the environmental and mechanical protection provided by electrical enclosures. Developed by the National Electrical Manufacturers Association (NEMA), these ratings help engineers, installers, and specifiers identify the appropriate enclosure type for industrial, commercial, and outdoor Read More…


Changing Scene

  • Lighting What’s Next: Stanpro Celebrates 65 Years

    Lighting What’s Next: Stanpro Celebrates 65 Years

    February 6, 2026 “We didn’t get here by standing still. For 65 years, we’ve shaped how we think, how we design, and what responsibility means,” the company said in a LinkedIn post. “Today, that thinking takes a new form. Not to change who we are, but to express our evolution more clearly. This is Stanpro, Read More…

  • Housing Priorities on Track in New Brunswick, but More Work to do: Hickey

    Housing Priorities on Track in New Brunswick, but More Work to do: Hickey

    February 6, 2026 Efforts to support the creation of new affordable housing and reduce chronic homelessness are on track, but there is still lots of work to do, according to David Hickey, the minister responsible for the New Brunswick Housing Corporation. New data indicates progress has been made on three key government priorities related to Read More…

  • BJ Electric is now Bernie’s Electric Supplies Ltd

    BJ Electric is now Bernie’s Electric Supplies Ltd

    February 6, 2026 BJ Electric had been teasing a major announcement on their social media recently, before finally announcing last week they have rebranded as Bernie’s Electric Supplies Ltd, a nod to the company’s founder and legacy. “BJ Electric Supplies is now Bernie’s Electric Supplies—in honor of our founder, Bernard Joseph Thompson, and the values Read More…

  • The Government of Canada Introduces the Build Canada Homes Act

    The Government of Canada Introduces the Build Canada Homes Act

    February 6, 2026 The Government of Canada has introduced the Build Canada Homes Act, legislation that will establish Build Canada Homes as a Crown corporation whose mandate will be dedicated to building affordable housing in communities across the country. As Canada’s affordable housing builder, this legislation will equip Build Canada Homes with the necessary tools to Read More…