AALED Announces Website Launch

June 10, 2024

AALED, a leading B2B lighting distributor, is thrilled to announce the launch of its redesigned website, showcasing its dedication to embracing the new technological age. The revamped website provides a streamlined, user-friendly experience to support AALED’s clients better.

“Our redesigned website aligns with our commitment to provide exceptional service and lighting solutions to our B2B clients,” said Mike Lei, CEO of AALED. “By improving our digital presence, our goal is to offer clients a comprehensive
platform to discover our lighting products.”

Featuring enhanced navigation to improve the customer journey, the new website allows clients to efficiently explore AALED’s extensive range of lighting solutions. Although clients cannot place orders directly on the site, the website has been redesigned to prioritize a rich user experience. New features include product tags customized for specific needs, an online warranty form, and a live chat function.

Key website features:

Enhanced search & filter options
  • Using search filters tailored to industry-specific specifications (i.e voltage, CCT, Certifications, and Lumens), clients can locate products efficiently
Resource centre
  • An online library of articles highlighting industry insights and product guides to support clients in selecting appropriate lighting solutions for their projects
Responsive design
  • To ensure a consistent user experience across devices, the website is optimized for desktop and mobile browsing
Live chat function
  • AALED’s team is readily available to provide clients with personalized support based on their respective needs
  • Online forms for warranty and troubleshooting
  • Direct inquiries on each product page

Future expectations for the website include:

  • Weekly updates featuring new blogs
  • Announcements regarding product launches and company events

“We hope that both new and returning clients will find and all its new and evolved features easy to use as we continue to improve and expand our online presence,” said Cathy, graphic designer and WordPress developer.

Improving AALED’s overall user experience was a top priority when designing and building the new website. Implementing features like enhanced search functionality, mobile first design, and other thoughtful quality of life improvements throughout the site will provide clients with a much smoother digital experience when shopping or accessing our improved resources. The site revamp required diligent user research and dedicated development across multiple iterations and technical roadblocks to ensure that every website feature not only looked good but also functioned efficiently.

Explore AALED’s new website at aaled.ca

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