Nedco & Rexel Atlantic Partners with Prokeep, a Customer Engagement Platform to Meet Customer Expectations, Leveraging Proximity Model and Omnichannel Approach

November 4, 2024

As part of Nedco & Rexel Atlantic’s digital transformation initiative to meet customers where they are and provide a frictionless buying experience, they have selected to roll out Prokeep, distribution’s leading communication software, across all Nedco locations.

As a milestone in its digital transformation, Nedco & Rexel Atlantic, will implement Prokeep, the premier customer engagement software in the distribution industry. This initiative aims to enhance customer experience, capture new business opportunities, and boost efficiency, elevating their motto, “Together we will surprise,” to new heights.

Nedco & Rexel Atlantic customers can now effortlessly place orders and receive support by texting pictures and questions directly to their local Nedco branch phone line. With a centralized inbox accessible to each local Nedco & Rexel Atlantic inside sales and counter sales representative, they can now efficiently respond to customers via text, phone, email, or live chat, ensuring a consistent and prompt customer experience.

Since 2016, Prokeep has been empowering distributors with the future of customer engagement through a three-step approach:

  1. Streamlined Communication: A centralized digital inbox to streamline customer conversations, resulting in faster response times and reduced on-hold periods.
  2. Personalized Interactions: By maintaining detailed conversation records, Prokeep helps distributors understand customer needs better, enabling personalized service and tailored sales opportunities.
  3. Proactive Updates: Automated order notifications and SMS marketing keep customers informed and engaged, providing timely updates and relevant offers and local events opportunities.

Today, Prokeep enhances the customer experience at over 8,000 distributor locations across North America, leading to increased satisfaction, faster service, and more personalized interactions, while also contributing to significant revenue growth and operational efficiency.

Prokeep is thrilled to equip Nedco & Rexel Atlantic with its purpose-built solution for seamless inbound and outbound communication.

“When we started working with Nedco,” said CEO and co-founder of Prokeep, Jack Carrere, “we knew we were starting a partnership that would last and will continue to grow together — providing Canada’s contractor network with a more efficient way to procure the parts they need to succeed and get ahead. This partnership propels Prokeep and the 83 Nedco & Rexel Atlantic locations across Canada into the future of innovation and a competitive advantage.”

Features and benefits of Prokeep for Nedco & Rexel Atlantic’s customers:

  • Centralized digital inbox for faster customer response times: Streamline customer interactions by consolidating text messages into a single inbox. This ensures customers receive prompt and efficient service from the first available representative or their preferred contact.
  • Automation & Templates for Seamless Communication: Enhance customer satisfaction by proactively providing order updates, delivery notifications, and pickup instructions through a user-friendly platform with automated messaging and templates.
  • SMS Marketing for Improved Engagement: Keep customers informed and engaged with SMS marketing, ensuring they are aware of promotions, counter day invites, and urgent updates, so they never miss important information.
  • Organic CRM for Personalized Service: Foster stronger customer relationships with a centralized record of communications. Use tags and reports to deliver personalized outreach and maintain consistent, high-quality interactions.

For more information about Prokeep’s Customer Engagement technology, visit www.prokeep.com.

Related Articles


Latest Articles

  • Mastering Advanced Bidding Strategies in Electrical Contracting

    Mastering Advanced Bidding Strategies in Electrical Contracting

    December 1, 2025 By Melvin Newman, Patabid CEO & Ian Paterson, Patabid Client Success Manager and journeyman electrician with 30+ years of experience In the competitive world of electrical contracting, knowing how to estimate electrical jobs effectively can make the difference between winning profitable projects and watching opportunities slip away. For electrical contractors, mastering advanced… Read More…

  • Why Choosing the Right USB Charger Matters

    Why Choosing the Right USB Charger Matters

    December 1, 2025 Not all USB Chargers are Created Equal As the number of devices used daily increases, so does the need for a charger that delivers safe speeds and maximum charging potential. A high-quality USB charger delivers efficient charging without risk of damage, but the sea of USB chargers and outlets available on online… Read More…

  • How Homebuilding Incentives Can Pay Off for Cities, Homeowners and Local Economies: New Concordia Study

    December 1, 2025 A new study from Concordia University’s John Molson School of Business finds that improving housing affordability isn’t just a social good — it’s an economic growth opportunity. Build and Benefit: How Homebuilding Incentives Can Pay Off for Cities, Homeowners and Local Economies reframes housing policy reform as a sustainable fiscal growth strategy, demonstrating meaningful… Read More…

  • The Importance of HazLoc LED Lighting for Safe Workplaces

    The Importance of HazLoc LED Lighting for Safe Workplaces

    November 30, 2025 By CSC LED In Canada’s industrial lighting sector, one of the most critical yet often overlooked safety components is lighting designed specifically for hazardous locations, otherwise known as HazLoc (hazardous location) LED lighting. For workplaces dealing with flammable gases, vapours, combustible dust, or ignitable fibres, standard LED fixtures simply don’t cut it…. Read More…


Changing Scene

  • Skills Ontario Celebrates the Expansion of Trades & Tech Truck Program

    Skills Ontario Celebrates the Expansion of Trades & Tech Truck Program

    December 1, 2025 Skills Ontario is expanding its fleet of Trades & Tech mobile unit thanks to support from the Ontario Government. The government announced this morning it’s investment in Skills Ontario to expand experiential opportunities for Ontario’s future workforce.    “Ontario’s future relies on a strong, skilled workforce,” said David Piccini, Minister of Labour, Immigration,… Read More…

  • BC’s Canadian Mutual Recognition Agreement aims to Facilitate Interprovincial Trade

    BC’s Canadian Mutual Recognition Agreement aims to Facilitate Interprovincial Trade

    December 1, 2025 A new agreement signed by all provinces, territories, and the federal government will break down interprovincial trade barriers, making it easier for B.C. businesses to sell products across Canada, and for people to buy Canadian-made goods.   “When threats to Canada’s economic security land at our doorstep, we’re at our best when we work together as… Read More…

  • EB Horsman’s Commitment to Giving Back – A Year in Recap 2024/2025

    EB Horsman’s Commitment to Giving Back – A Year in Recap 2024/2025

    December 1, 2025 EB Horsman Cares is the company’s community engagement program that supports local children’s hospitals, communities, and non-profit initiatives with donations, fundraising, volunteering, and scholarships.  Since 1993, BC Children’s Hospital has been the primary recipient of EB Horsman & Son’s fundraising. However, as EB Horsman has continued to expand its businesses across Western… Read More…

  • Build Canada Homes Introduces Policy Framework to Guide its Investments in Affordable Housing

    Build Canada Homes Introduces Policy Framework to Guide its Investments in Affordable Housing

    December 1, 2025 Central to that work, the Government of Canada is stepping up with the recently launched Build Canada Homes, new federal agency with a mandate to scale up the supply of affordable housing across Canada. Build Canada Homes will also help fight homelessness by building transitional and supportive housing – working with provinces,… Read More…