What Do Employees Value Most?

Michelle Branigan


June 19, 2017

By Michelle Branigan

We all know the value of good employees. The ones who are self-motivated, loyal to the company, and are team players willing to support others to make the organization the best it can be. This translates into a better working environment for all, and increased morale and productivity, resulting in a better customer experience, which impacts of course on bottom line and/or recognition for the company.

I’ve spoken in this column about the things that employers can and should be doing to train their top talent, such as offering workplace flexibility and career development opportunities.

In a recent Randstad study (April 2017) that surveyed more than 5,504 Canadians between the ages of 18 and 65, 64% of employees surveyed reported that competitive salary and employee benefits top the list as the most important factor of employee satisfaction in Canada. While it is not a surprise that compensation rates so highly — we all have bills to pay — it is important to note the importance of non-monetary factors.

In this same study:

• 50% of employees spoke to the importance of good work-life balance
• 49% valued long-term job security
• 44% valued a pleasant working atmosphere, and;
• 33% spoke to the importance of career progression opportunities

As employers look to recruit and retain the talent they will need to brand their organization as a great place to work, offering fair compensation while cultivating and promoting a positive and flexible working environment and the value it places on its workforce. Organizations that create a company culture catering to employees’ needs will ultimately improve employee engagement.

Survey your employees at least once a year to make sure you understand what matters most to them, and don’t presume that you know the answers beforehand. While flexibility around work hours and location can be a key retention tool, for others it may be the provision of childcare facilities in the building, training, flex days, casual Fridays, or time off to bring elderly parents to a hospital.

Some employers have used innovative and simple practices to recognize and reward their employees, from providing free car washes to awarding extra vacation days. In Canada, where the winters are long and summers long awaited, even providing an extra hour or two off on a Friday afternoon can feel like a half day, and give employees a chance to kick start the weekend. Most importantly, recognize your employees or colleagues with a simple thank you when they have helped you or done a great job.

Here’s a list of Canada’s top employer brands as noted in Randstad’s 2017 survey. Interestingly, energy rated among the most desirable sectors in which to work (42%), followed by transport and logistics (42.5%), and engineering and construction (43%).

This year’s top 10 most attractive employers in Canada are:

1. Microsoft Canada
2. Air Canada
3. Canadian National Railways Company (CN)
4. Indigo Books & Music Inc.
5. IBM Canada
6. Johnson and Johnson
7. Fairmont Hotels & Resorts Inc.
8. Suncor Energy
9. Costco Wholesale Canada Ltd.
10. Canadian Pacific Railway Limited

While a number of organizations release lists of top employers, those companies that are most successful all have one thing in common: employees who feel valued and happy.

Michelle Branigan is CEO, Electricity Human Resources Canada.


Related Articles

Latest Articles

  • Video: LEDVANCE Lightpoint Learning Facility

    Video: LEDVANCE Lightpoint Learning Facility

    February 23, 2024 LIGHTPOINT Studio & Showroom, the brand-new corporate classroom training facility, located at their national customer service and sales center (NCSSC) in Westfield, IN. Go HERE for more information Read More…

  • How Effective Communication Reduces Plant Hazards

    How Effective Communication Reduces Plant Hazards

    February 23, 2024 By Rick Farrell, President, PlantTours In plant operations, the margin for error is notoriously slim. The smallest oversight, a single misinterpreted instruction, or an unnoticed alert can be the difference between smooth operations and catastrophic failures. While advanced technologies and protocols play an undeniable part in ensuring safety, the bedrock upon which… Read More…

  • A Guide To The Most Essential Hand Tools for Electricians

    A Guide To The Most Essential Hand Tools for Electricians

    February 22, 2024 By Jonard Tools It is currently a great time to be an electrician- however, you’ll need the right hand tools for the job. In this article Jonard Tools highlight the most essential hand tools for electrical work, as well as dive into the specifics of how they are utilized and why they’re… Read More…

  • New Research on Smart Home Technology and Market Trends

    New Research on Smart Home Technology and Market Trends

    February 22, 2024 AI-driven features in home energy management and security systems excite more than half of the current smart home users, concludes new research exploring the perceptions, preferences, and reservations of residential renters and owners regarding the adoption and usage of smart home technologies. However, the survey also highlights data privacy concerns and high… Read More…

Changing Scene

  • LEDVANCE Canada Welcomes Cristiano Konofal as National Account Manager

    LEDVANCE Canada Welcomes Cristiano Konofal as National Account Manager

    February 26, 2024 LEDVANCE Canada has introduced Cristiano Konofal as their National Account Manager. “I am thrilled to announce the return of Cristiano Konofal as a National Account Manager. Cristiano has extensive experience working with our customer base and has technical skills that will be an asset to our team. We look forward to seeing… Read More…

  • Government of Canada Invests in TDG Transit Design Group

    Government of Canada Invests in TDG Transit Design Group

    February 23, 2024 The Governemnt of Canada has announced a FedDev Ontario investment of over $1.6 million for TDG Transit Design Group, a manufacturer and designer of made-in-Canada, energy-efficient LED lighting systems for the global rail transit industry. Through this investment, TDG Transit Design Group will adopt new equipment at its newly expanded 10,000-square-foot facility… Read More…

  • Alberta to Invest in Apprenticeship Seats Through 2024 Budget

    Alberta to Invest in Apprenticeship Seats Through 2024 Budget

    February 23, 2024 Through their Budget 2024, Alberta’s government would invest an additional $24 million per year over the next three years to create 3,200 apprenticeship seats at 11 post-secondary institutions across the province. The new investment would bring the total funding through the Apprenticeship Learning Grant for the 2024-25 academic year to $78 million…. Read More…

  • PataBid and City Electric Supply Introduce Estimating Software Promotion

    PataBid and City Electric Supply Introduce Estimating Software Promotion

    February 23, 2024  City Electric Supply Corporation CA and PataBid have joined forces to offer our mutual customers an exclusive discount on Quantify electrical estimating software.  Sign up for a free trial and link your CES account to your PataBid Quantify account to unlock this special offer. If you’re not registered with CES yet, drop by… Read More…