Canadian Electrical Industry News Week

March 9 2016

Line Goyette

The beginnings of a successful company are often the result of a happy confluence of circumstances where intuition, knowledge, economic or social factors and, it must be said, a certain amount of luck all come together. I have met several members of the Silverstein family on various occasions, and each time I have seen a fire burning in their eyes — a fire of passion and pleasure. Here, work, family and leisure are interrelated, and after meeting president Steve Silverstein I might even add that it could be genetic. Three children, Daniel, Mark and Sarah, are actively involved in the business their parents founded in 1979, but it’s Mark, VP Sales and Marketing, who tells me the story that brought me to their facility. Steve will join us during the visit, part of which takes place around the old family dining table, around which the family still gathers. But instead of sharing meals, they now share business plans and goals for the future.

Photo: L-R: Liteline’s Steve, Mark, Daniel and Sarah Silverstein

The economic context

One can read on the company website that in the late 1970s there was a need for an aftermarket lens replacement for fluorescent fixtures. Since every fluorescent fixture was built with slightly different dimensions, it was exceptionally challenging for electrical distributors to supply replacement lenses. Steve Silverstein, Liteline's founder and president, started offering distributors the simple service of small run custom fabrication with quick delivery.

The serendipitous moment

“I started the business out of my van. I like to say that I am an ‘overnight success’ after 30 years. At the time I already knew something about the lighting business and was thinking of becoming an agent, but you need a line to start with. I came across a good line while spending time surfing in southern California, but couldn’t become an agent for them, so they said ‘Buy the company.’

“Driving home from California, I stopped in Chicago, parked in front of the factory, changed my jeans for a tie and bought a vanload of products. I drove to Toronto and sold the whole load to an independent electrical distributor. I then called a freight forwarder and ordered a lot more products.

“At the time my wife and I were living in a 800 sq ft apartment. I had no idea where I would put the products, but I just knew I had to buy them. Life is full of happy surprises: my wife told me that she had just found a warehouse that same morning, so I unpacked the truck myself. Each bag weighed 53 pounds and I had to carry them to the end of the warehouse.’’

Today the company has grown far beyond its humble owner/operator beginnings. Liteline is a vertically integrated manufacturer of residential and commercial lighting fixtures and lamps. The head office is in the GTA, in a new 150,000 sq ft. manufacturing and distribution facility. Since 1982, Liteline has also had a second distribution warehouse in Vancouver, BC. The company has skilled and knowledgeable agents in every province across Canada and the U.S.

The special touch of the second generation

Mark Silverstein tells me the children always recognized while growing up that joining the family business was an option and not an obligation. “We always knew what was happening at the office, but we had our own lives and experiences.”

“With technology changing so rapidly,” says Steve, “it’s nice to have the younger generation involved. We’ve responded to the rise of LEDs by becoming a technology company that develops integrated lighting solutions.”

Find out more about Liteline: www.liteline.com; youtube.com/watch?v=7ujYufFSs5U.


Line Goyette is Managing Editor of EIN; linegoyette@kerrwil.com.

 

Title: Ready, Set, Scale: How to Grow Your Field Service Business

SimProThrough many trials and tribulations, you’ve grown your business to where it is today. It’s taken blood, sweat, tears, long hours and sacrifice. But, it’s all been worth it to have something which you can call your own. It’s even more worth it when you can finally take that next step to grow your business even further and expand your service, project and maintenance work.

That moment when your hard work has finally paid off and you’re able to take your field service business to the next level. But, then it hits you - you’re not sure how to take those next steps or what you might need to make sure you don’t fail.

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Become a Wiser Approved Installer

Schneider

Get access to exclusive benefits, product discounts and resources that will help you drive more business, and lower energy bills for your clients.

 

 

 

 

 

 

 

 

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Switch to Smart, Switch to Easy, Switch to Beautiful

Schneider Connected LivingScrewless wall plates. Smart Outlets. Square D™ Switches and Receptacles are raising the bar on aesthetics, ease of installation, remote lighting control and connectivity.

 

 

 

 

 

 

 

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Liteline Continues Canadian Investment

EIN BC Liteline 400Adding continued investment in Canada to its core foundation of innovative Design, installation efficiency, and personal customer service, Liteline has just announced the opening of its 12,729 square foot Showroom and Lighting Distribution Center in Langley BC.

The new Liteline Facility is located at 26550 Gloucester Way, Unit A110 and will house the new Liteline Distribution Center along with a product showroom. Stocking our 2-day QuickShip items, this new facility will service B.C. to Saskatchewan, as well as the Pacific Northwest and California in the United States allowing product to be delivered faster.

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Vivi WhiteVivi White has been appointed to the Board of Directors of the Electrical Safety Authority (ESA) by the Honourable Ross Romano, Minister of Government and Consumer Services.

“As Chair, I am pleased that the Ontario Government recently appointed Vivi White to the Board,” said Annette Bergeron. “The Electrical Safety Authority’s efforts over the years have greatly improved the safety of the people of Ontario. It’s an important mandate and requires a strong, talented and diverse board as we transform into a modern regulator.”

 

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Omnicable joins ETIMETIM North America announced that OmniCable has joined the product classification standards organization. Headquartered in West Chester, PA, OmniCable has 24 locations throughout North America, and also owns Houston Wire & Cable (HWC). The company partners with many electrical manufacturers and only sells to distributors.

According to John Dean, Director of Marketing & E-Commerce, OmniCable/HWC, “The wire and cable industry is often called commodities, but there are very distinct features and attributes for the different products our manufacturers produce. 

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Canadian Electrical Contractor Discussion Group: Can You Count the Deficiencies?

EIN CECD 400Have you ever been called to fix the work of a 'handyman'?

"Was supposedly done by a"certified ' electrician....told the homeowner that he got a $266 permit....no record at TSBC. Can you count the deficiencies?"

"There is a second panel change in the triplex also.......even more deficiencies. Think the guy was a glorified handyman. Ones not obvious: 240 BB heat hooked up 120....drier on 2p20....range on 2p50....water heater fed with 2c14 Bx on 2p15."

Go HERE to join the discussion

 


 

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FlukeElectrical distribution problems are not always immediately identified as issues with power quality. An example of this is a thermal-magnetic circuit breaker. When it trips, the indication is generally a short circuit, ground fault, or overload. At times this can be put down to an old breaker that needs replacing.

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EIN Romex 12 2 Recall 400This recall involves a yellow electrical wire, 12/2 NMD90 75M Romex SIMpull cable, sold by the spool. Products were also sold at Home Depot designated as article 108196.  Only cables with a time stamp between 12:41 and 18:02 are affected by this recall. 

The recalled product contains a neutral wire that is a smaller 14-gauge wire, contrary to the stamp on the wire identifying both the neutral and “hot” wires as 12-gauge (i.e., "12/2"). 

The recalled product contains a 14-gauge neutral wire instead of 12-gauge (as labelled), thus it may not perform as expected in 12-gauge applications, resulting in a risk of those applications having impaired performance and/or compliance with safety codes or standards.

Go HERE for more information


 

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Greenlee Mobile Bending Table for 881 Series Hydraulic BendersGreenlee is bringing secure and easy-to-transport conduit bending capabilities to jobsites with the introduction of its Mobile Bending Table for 881 Series Hydraulic Benders. The new product combines the latest in anti-theft protection with enhanced mobility, easy set-up and quick teardown.

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Klein Tools Upgraded Testing KitKlein Tools introduces the Premium Electrical Test Kit.

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Manual-Ranging Digital Multimeter with Right-Angle Test Leads (Cat. No. MM320 – Exclusive to Cat. No. 69355 and Cat. No. MM320KIT)

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Copper $US Dollar price per pound

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