|

IDEAL Debuts New Digital Fish Tape

July 18, 2024

IDEAL Electrical is preparing electricians to meet their increasing workload by incorporating efficient, time-saving new technologies into its latest products. As the emphasis on electrification and renewable energy expands, an estimated 60% of households will need to upgrade their circuit breaker to fully electrify their home. The ongoing shortage of licensed electricians only increases the burden.

As demand for electrical services increases, the need for new products that simplify and expedite an electrician’s work is more critical than ever. In response to this need, IDEAL Electrical™ is pleased to introduce a new option to its fish tape lines that will save electricians time and effort on the job: BlueView digital readout. With a BlueView screen, electricians can view the precise length of tape they have fed, improving accuracy and efficiency. In addition, the new E-Class fish tape line expands the IDEAL portfolio of non-conductive fish tapes and features a glow-in-the-dark eyelet.

“We’re proud to offer fish tape products with industry-leading features such as a digital readout incorporated into the handle,” said Carmen Cardillo, General Manager, North America – IDEAL Electrical. “This technological advancement highlights our commitment to delivering electricians the superior quality, performance, and durability they’ve come to expect from IDEAL.”

HOW THE DIGITAL FISH TAPE WORKS

The launch of BlueView digital readout technology will enhance the existing Blued-Steel and S-Class® premium fish tape lines. With a BlueView digital screen integrated into the tape handle, electricians can easily observe the length of tape they have fed. This time-saving feature is very accurate (within 1ft), ensuring an electrician is always confident in the length of their run. The screen is also durable enough to withstand exposure to lubricants, debris, drops, and temperature extremes. BlueView is a versatile product that simplifies both new runs and troubleshooting old runs. Electricians will have the option to purchase 120’ Blued-Steel™ and 240’ Blued-Steel™ fish tape with a BlueView handle. BlueView technology will also be available in the IDEAL Electrical 100’ S-Class®fish tape model in fall 2024.

“With BlueView, we’ve achieved a market-leading evolution in fish tape technology that makes electricians’ jobs easier,” said Trevor Fildes, Product Manager at IDEAL Electrical. “An electrician using BlueView can quickly and easily determine the length of the run for wire needs and find locations of hang-ups during installation.”

IDEAL Debuts New Digital Fish Tape
The BlueView digital tape maesure readout showcasing the amount of fish tape fed.

NEW FIBERGLASS E-CLASS FISH TAPE OFFERS ELECTRICIANS FLEXIBILITY

 The E-Class fish tape with its unique glow-in-the-dark eyelet.

Another new addition to the IDEAL Electrical fish tape lineup is E-Class Fiberglass fish tape. This fish tape provides 350lbs of tensile strength at a competitive price. The E-Class™ design features a unique, glow-in-the dark molded eyelet that makes it easy to spot the end of the tape in dark jobsites. The high-quality fiberglass core provides great strength and pushing power, while the nylon round jacket offers extra durability and a smooth surface for navigating complex runs.

Like other IDEAL Electrical fish tape lines, E-Class fish tape also includes a Tuff-Grip Pro handle that enhances durability as well as a scannable QR-code that links to detailed operation instructions and a user guide. The E-Class fiberglass fish tape is nonconductive up to 1000V and is offered in 100’ and 200’ lengths.

IDEAL Electrical is proud to expand its electrical fish tape options with the innovative BlueView digital screen and the E-Class line. IDEAL Electrical remains committed to developing performance-driven and trade-focused solutions for the modern electrician.

Go HERE for more information

Related Articles


Latest Articles

  • The Role of Lighting in the AI-Powered Home

    The Role of Lighting in the AI-Powered Home

    January 14, 2026 Elizabeth Parks, President and CMO of Parks Associates, joins Derek Richardson, Founder and CEO of Deako, for a wide-ranging conversation on how lighting is becoming a core layer of the intelligent home. The discussion explores how Deako’s plug-and-play lighting approach is removing long-standing barriers to adoption by simplifying installation, reducing costs, and Read More…

  • What Canada’s Lighting Pulse Means for Contractors and Plant Buyers in 2026

    What Canada’s Lighting Pulse Means for Contractors and Plant Buyers in 2026

    January 14, 2025 By John Kerr From the ground, many contractors and plant teams are experiencing the same thing: jobs are there, but they are smaller, more price‑sensitive, and slower to release compared to past years. The Canadian Pulse of Lighting confirms that impression and offers some clear signals about how contractors and plant electrical Read More…

  • Guide to the Canadian Electrical Code, Part 1 – 26th Edition[i] – A Road Map: Section 54

    Guide to the Canadian Electrical Code, Part 1 – 26th Edition[i] – A Road Map: Section 54

    January 12, 2026 By Bill Burr The Code is a comprehensive document. Sometimes it can seem quite daunting to quickly find the information you need. This series of articles provides a guide to help users find their way through this critical document. This is not intended to replace the notes in Appendix B or the Read More…

  • Tom Penton & Magic Lite: Forty Years of Leadership in Canadian Lighting

    Tom Penton & Magic Lite: Forty Years of Leadership in Canadian Lighting

    January 12, 2026 By John Kerr Sales has always been at the core of Magic Lite’s story, because it was at the core of who its founder Tom Penton was. He genuinely loved sales, loved being independent, and consistently gravitated to roles where he could take personal responsibility for results and build his own customer Read More…


Changing Scene

  • Hammond Manufacturing Expands to Western Canada

    Hammond Manufacturing Expands to Western Canada

    January 13, 2026 Hammond Manufacturing have announced that they are opening a new distribution facility in the Southeast of Calgary, Alberta. The new facility includes over 50,000 sq ft of warehouse space. “This addition will better serve our customers in Western Canada and stock volume and larger products to ensure our distributors have an improve stock Read More…

  • ABB Chosen to Supply Technology for BC Ferries’ New Major Vessels

    ABB Chosen to Supply Technology for BC Ferries’ New Major Vessels

    January 12, 2026 ABB will supply a complete package of power, propulsion and control technology for four new double-ended passenger and car ferries operated by British Columbia Ferry Services (BC Ferries). One of the largest ferry operators in the world, BC Ferries provides year-round vehicle and passenger service on 25 routes to 47 terminals, carrying Read More…

  • Federal Government Invests in Four Ontario Steel Companies

    Federal Government Invests in Four Ontario Steel Companies

    January 12, 2026 Through targeted investments, the Government of Canada is committed to providing support to help businesses in all sectors, including steel and automotive, to respond, adapt and compete amid shifting market conditions. Evan Solomon, Minister of Artificial Intelligence and Digital Innovation and Minister responsible for the Federal Economic Development Agency for Southern Ontario Read More…

  • Craftsman V20 150W Power Inverter Recalled Due to Fire Hazard

    Craftsman V20 150W Power Inverter Recalled Due to Fire Hazard

    January 12, 2026 This recall involves the Craftsman V20 150W Power Inverter (Model number: CMCB1150B). The product has a rectangular prism shape with dimensions of 8.13 x 7.62 x 11.68 cm. It is red and black and weighs 320 grams. It has three charging ports for Type-C, Type-A, and AC connections. It contains an LED Read More…